"I've always wanted to learn to ride a Harley"
"I've always wanted to learn to ride a Harley"
“I’ve always wanted to learn to ride a Harley”
This off hand comment by Luke Spiller of The Struts started a multi-year partnership.
Beginning with getting him trained to ride, to opening a show at Pier 17 in New York by riding a Harley on-stage, to sponsoring their “Tour De California” to using their music in Harley-Davidson commercials- it’s amazing how much can come from random comments.
"Is there any spot more interesting?"
"Is there any spot more interesting?"
“Are you up for a little performance?”
“Sure, but is there any spot more interesting?"
Doing unexpected things in unique ways is a core part of Idea Factory.
Why do a performance in a typical location when you can do a few songs on an island in the middle of a gorgeous lake?
That’s what Alana Springsteen did as part of Spotify’s Commercial Partnerships offsite.
Image: Glenn Weinrich
“We’re already in town. Let’s do it!"
Making the most out of every situation is key to what Idea Factory does. If there is more mutual benefit to be gained from additional ideas, we’ll always suggest it.
This is how we ended up putting together an incredibly special intimate performance for 250 lucky Hunter Hayes fans.
“What if we painted a
guitar together?”
Luke Spiller of The Struts has a variety of creative outlets- one of which is painting custom guitars.
Teaming up with Hilton, The Struts gave Hilton Honors members the chance to bid on a once in a lifetime experience to paint a custom guitar with Luke and The Struts.
